Coeur is French for heart & the root of the word courage. And that’s what we put into our collections and our sport. As an athlete, you know that athletic performance is about so much more than genetic talent. Its also about heart. Heart is about digging deep and being mentally tough. Heart is what gets you to the finish line when all the body wants to do is lay down. Heart is at the center of the community and the friendships you find in sport. Heart is what makes you give back to the community that has given you so much. Everything Coeur does - from their designs to how they play a role in the community - should reflect these values and how to conduct ourselves. This is one of driving factors that led to Coeur's decision to give 1% of each of our sales to the Challenged Athletes Foundation.
Coeur - stylish speed, from the heart.